August 2025

From Glory to Gloom: A Die-Hard Fan’s Product Teardown of Manchester United
Manchester United’s fall from glory is a case study in failed leadership, poor succession planning, and broken structures. Through a design thinking…
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Mervyn Chua
Product Teardown: The Projector — What Worked, What Broke, and How It Might Have Pivoted
This product teardown explores what worked (brand, community, curation), what broke (economics, fragile model), and how human-centered design (HCD…
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Mervyn Chua
Fit to Lead: How Your Healthy Habits Boost Team Performance and Culture
Learn how leaders who make fitness and well-being a priority inspire high-performing teams, foster resilient cultures, and gain a workplace advantage…
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Mervyn Chua
AI Adoption and the Rich-Poor Divide: An Ethical Dilemma
AI can be the great equaliser, or the ultimate divider. This thought-provoking read explores how AI adoption could bridge or widen the rich-poor gap…
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Mervyn Chua
Friendster’s Fatal Friendzone: How a Social Pioneer Ghosted Its Own Users
Discover the rise and fall of Friendster — the original social network that pioneered online connections but failed to evolve. A cautionary tale in…
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Mervyn Chua

July 2025

When Virality Fades: What Zynga’s Decline Teaches Us About Innovation, Human-Centered Design & Growth
What caused Zynga’s $20B rise and rapid fall? This post breaks down how a Facebook gaming giant missed the mobile wave, ignored user evolution, and what…
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Mervyn Chua
Behavioural Economics in the Wine Aisle: How Supermarkets Nudge Your Next Merlot
Explore how supermarkets use behavioural economics — anchoring, nudges, and framing—to influence your wine choices and drive conversion.
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Mervyn Chua
The 80/20 Rule in Growth: Why Chasing Everyone Means Catching No One
Discover how applying the 80/20 Rule in growth strategy helps you focus on high-value customers, boost retention, and drive ROI. Stop chasing everyone…
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Mervyn Chua
When Fifth Beats First: What a Blind Bordeaux Tasting Taught Me About Building Breakout Products
A blind Bordeaux tasting reveals why underdogs win. Discover how human-centered design builds breakout products that beat legacy brands.
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Mervyn Chua
The Future of Growth Marketing: How AI Is Rewriting Roles, Skills & Strategy
As AI reshapes industries, growth marketing is evolving at lightning speed. Discover how roles, skills, and tech stacks are transforming — and what it…
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Mervyn Chua
From Red Wine to Red Ocean: Competing in Saturated Markets
Struggling to stand out in a saturated market? Learn what wine blending can teach us about product growth through differentiation, storytelling, and…
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Mervyn Chua
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