The Well-Rested Leader: Why Sleep Is Your Competitive Advantage

We live in a world that glorifies the hustle, where less sleep is seen as a prerequisite for success. Consistent, high-quality sleep isn't a luxury; its…

Jan 6 • Mervyn Chua

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December 2025

Cracking the Attribution Code: Marketing Measurement in 2026

Stop chasing the ghost of the click. Learn how to navigate the zero-click world of 2026 by mastering visibility as ROI, always-on incrementality, and…

Dec 19, 2025 • Mervyn Chua

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Product Teardown: Why Warner Bros Lost the Plot

Why Warner Bros lost the streaming war. A sharp product teardown on HBO, Netflix, brand decay, platform strategy, and how great companies quietly lose…

Dec 16, 2025 • Mervyn Chua

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From Google to TikTok: Social Search Marketing in 2026

Discover how social search is replacing Google as the new discovery engine in 2026. Learn why TikTok, AI, and S-SEO are redefining consumer intent…

Dec 9, 2025 • Mervyn Chua

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November 2025

AI Marketing Toolbox: How GenAI and Automation Fuel Growth

Unlock the modern AI marketing toolbox. Discover how GenAI, automation, and machine learning amplify content, personalisation, insights, and team…

Nov 27, 2025 • Mervyn Chua

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Product Teardown: Why Bitcoin Has Failed Its Original Vision

A sharp teardown of why Bitcoin has strayed from Satoshi’s original vision, examining its shift toward digital gold, centralisation, and speculation and…

Nov 21, 2025 • Mervyn Chua

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AI Bubble: Parallels Between the Rise of Crypto and AI

AI is real but so is the bubble. Explore how today’s AI boom mirrors crypto’s rise and fall, and what it teaches us about hype, value and timing.

Nov 14, 2025 • Mervyn Chua

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Attribution in the AI Age: Tracking the Invisible Hand

Discover why attribution is breaking in the AI era & how marketers can measure invisible influence from ChatGPT, Perplexity, & Google’s AI Overviews…

Nov 11, 2025 • Mervyn Chua

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Scaling Media Budgets Like Progressive Overload

Learn how progressive overload in fitness can transform your ad spend strategy—scale smarter, not faster, for sustainable marketing growth.

Nov 6, 2025 • Mervyn Chua

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October 2025

In the Age of AI, Growth Marketers Must Become Storytellers

In the age of AI, storytelling has become the last true differentiator for growth marketers. Discover why the future of marketing belongs to those who…

Oct 16, 2025 • Mervyn Chua

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The Ferrari Paradox: When Legends Fall from Grace

Ferrari’s fall from dominance isn’t a failure, its a case study in transformation. This product teardown explores how the legendary F1 team lost its…

Oct 7, 2025 • Mervyn Chua

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September 2025

Why Performance Marketing Is a Marathon, Not a Sprint: The Framework for Endurance-Driven Growth

Discover why the best marketers pace like marathoners, using the 60/40 rule, budget periodisation, and recovery cycles to outlast short-term sprinters.

Sep 26, 2025 • Mervyn Chua

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